Berkshire Health Systems

Project Concept

Following a comprehensive audit of the existing site and an analysis of current and future online needs, we partnered with Berkshire Health Systems to conceptualize a new digital platform. This platform aimed to enhance the hospital network's regional impact, leveraging its legacy as the local hub for clinical expertise and lifelong patient care. Through multiple concept reviews, we developed an approach that showcases and makes accessible Berkshire Health Systems’ extensive and often underrecognized expertise, services, and reach. The design also reinforces BHS’s pride in and contributions to the unique Berkshire, Massachusetts community.

Key Project Methods

Competitive Analysis

Analyzed competitor healthcare websites to identify best practices and differentiation opportunities, ensuring an innovative and user-friendly design for Berkshire Health Systems.
User Research

Conducted user research to understand the needs and behaviors of patients and staff, ensuring the website design was intuitive, accessible, and aligned with their expectations.
User Journey Mapping

Created user journey maps to visualize key interactions, ensuring the website provides a seamless and intuitive experience for patients and staff.
UX/UI Design

Developed UX/UI designs to create an intuitive, visually appealing website that enhances user experience and accessibility for all visitors.
Responsive Design

Implemented responsive design to ensure the website delivers a seamless user experience across all devices, including desktops, tablets, and smartphones.
Content Strategy

Devised a content strategy to ensure clear, engaging, and relevant information is easily accessible to all users on the website.
Visual Design

Crafted a visual design that is modern, cohesive, and reflective of Berkshire Health Systems' brand, enhancing the overall user experience.
Development

Collaborated with developers to ensure smooth implementation and conducted quality assurance to guarantee the website meets high standards of performance and functionality.

Work Sessions

Collaborative work sessions involve bringing together stakeholders from various departments or teams to brainstorm, discuss, and make decisions on project goals, strategies, and execution. These sessions typically foster open communication, idea-sharing, and alignment among team members.

During collaborative work sessions, we and representatives from Berkshire Health Systems, and development teams, came together to define project objectives, review progress, provide feedback, and make key decisions. These sessions facilitated a collaborative approach to problem-solving, ensuring that the final product met the needs and expectations of all stakeholders.

Design & Deliver

We collaborated with Berkshire Health Systems' digital content and design teams to develop a new brand design system and establish a hierarchy for digital and copy assets. By implementing a new site architecture, core templates, and flexible modules within a custom WordPress CMS, we provided Berkshire Health Systems with a website that is easily accessible, manageable, and capable of meeting the needs of staff, doctors, residents, and patients.