Erewhon Market

2024 Silver MUSE Design Award

Project Overview

The primary objective of this project is to create a cutting-edge application design that aligns seamlessly with Erewhon's brand identity and ethos. This new design aims to redefine the standard for customer interaction within the realm of premium food establishments, reinforcing Erewhon's position as an icon of sophistication and quality.

Project Methods

Product Design

Crafting a sleek app interface that embodies Erewhon's premium brand, prioritizing user-friendliness.

Visual Design

Shaping Erewhon's application interface with user-centricity and brand synergy for a premium experience.

Competitive Analysis

Analyzing competitors' app designs to identify strengths and opportunities for Erewhon.

Experience Brief

Designing an innovative application, enhancing customer experience and setting new standards in premium food service.

Collaboration

Worked closely with stakeholders and developers, refining designs through feedback.

Figma Style Guide

Developing a concise style guide using Figma for streamlined collaboration and design consistency.

User Research

Conducted user research through interviews and surveys to understand the user’s needs.

UX Design

Focusing on user needs, iterative design, and brand alignment for Erewhon's application.

Approach

The design process will be characterized by a collaborative approach between Erewhon's team and our team of experienced designers. This collaborative effort will ensure that the application design not only meets but exceeds Erewhon's expectations, while also incorporating the latest trends and best practices in user experience design.

Competitor Research

To ensure Erewhon's new app design not only meets but exceeds industry standards, comprehensive competitor research was conducted. This analysis covered a wide range of e-commerce platforms, focusing on those within the premium food and grocery sector.

Experience Audit Checklist

Design & Deliver

The updated Erewhon app honors its dedicated customer community with a membership program, streamlining shopping with personalized perks. We crafted features like shopping lists, pickup orders, and a customer ID scanner for seamless in-store visits, while offering members exclusive benefits usable both in-store and online.

Expanding on the refreshed aesthetic, we developed an eCommerce interface mirroring the store's unique ambiance: straightforward navigation with premium touches. Through the new Erewhon app, online shopping becomes intuitive, showcasing groceries attractively, providing flexibility in selection, and enhancing customer interaction during checkout.